Module 07
eShop page, pricing and release
You set the price, the release date and the content. Nintendo still needs promotional materials to build the eShop page. The exact artwork sizes are not on the public website.
What you control
Nintendo’s FAQ is short and useful: “As the developer, the price, release date and content are all set by you.” After release, Nintendo says it can give you tools for post-launch support — downloadable content, updates, and price promotions.
Sources: FAQ, question 3; The Process, steps 5 and 6
Promotional materials
The process page says: once you are ready to launch, “you can provide Nintendo with all of the necessary promotional material so that we can prepare your new game's page on the eShop and online catalogs.” Unity’s public Switch page also includes the step “Create art assets for the platform’s store.”
That is the official, public description. It does not list pixel dimensions, file types, character limits, trailer lengths, or how many screenshots are required.
Sources: The Process; Unity — Nintendo Switch
Not published on the public site
Exact eShop artwork specifications — icon size, banner or hero size, screenshot resolution for handheld and docked, logo clear space, supported file formats, and description character limits — are not listed on the public Developer Portal pages checked on 15 November 2026. Expect those specs to appear inside the portal once you have access. Do not design final assets to a size you saw on a forum.
Unverified community figures
Older forum threads sometimes mention a square icon around 1024×1024 pixels, and various screenshot sizes. Those numbers are not confirmed by Nintendo’s public documentation and may be wrong for the current eShop or for Switch 2. The prep kit lists the kinds of assets you should be ready to make, and leaves a blank “confirm in portal” column for the official measurements.
What you can usefully prepare now
- A short description and a longer description, in plain British English, that do not over-claim features.
- A short list of features, and a honest list of what the game is not (for example, no online multiplayer if you have not built it).
- A working title, a publisher/developer display name, and keywords you may be invited to supply. Keyword fields, if they exist, will be defined in the portal; the kit draft is only a starting list.
- High-quality screenshots from the web build or the later native build, taken in both a landscape television-like frame and a handheld-like frame, so you can crop to official sizes later.
- A short trailer of real gameplay, once the game looks like itself. Official length and format are unconfirmed here.
- Legal text: age-rating logos may only be used as the rating authority allows; IARC has advertising guidelines, and PEGI has labelling rules. Do not paste PEGI or ESRB logos onto marketing until you have a rating and have read the current rules.
Draft listing copy for Super Tank Battles is in the prep kit. Edit it so it matches the game you actually ship.
Pricing and regions
You choose the price, according to the FAQ. Nintendo does not publish a public price grid, minimum price, or list of eShop regions on the FAQ or process pages. Currency conversion, regional price suggestions, VAT-inclusive display, and discount rules are the sort of thing that normally appear in the publishing agreement or portal — which means they are not confirmed here.
Use the kit’s pricing worksheet to sketch a UK, EU, US, Japanese and rest-of-world price you would be comfortable with, then replace those sketches with whatever official fields Nintendo gives you. If you plan a launch discount or a later sale, note it, but wait for official promotion tools rather than announcing a date you cannot honour.